CLEAR SYSTEMS WITH FOUNDER ACCOUNTABILITY
Your campaigns aren’t handed off to juniors or buried under layers of management.
​
Every strategy is founder-led, reviewed, and aligned with your business goals, while execution is handled by a small, trained team operating under clear systems and quality controls.
​
We also work with a select number of clients at any given time. We intentionally limit our client load so we can stay focused on what actually matters: improving performance, refining strategy, and growing your paid ads sustainably.
​
This structure allows us to maintain clarity, accountability, and consistent results without spreading attention too thin, as many traditional agencies do.
What it's like working with Mallen Media...
Dave Foy is a seasoned online educator and digital skills expert with over 8 years of experience teaching non-coders how to master complex web design and digital technologies.
​
We helped Dave scale his ad campaigns up to 17x and 5x when all costs have been accounted for!
Dr Nathan Schaefer - Queensland Surgery Centre & Skin School
Working with Shean from Mallen Media has been a great experience. He has a deep understanding of performance marketing and knows how to structure campaigns that actually drive results.
Trusted by Brands Worldwide
.png)
.png)
.png)
.jpg)
Some Industries We Managed Ads For
Case Studies
Design Build Web
Goal: Increase masterclass registration and course purchases
Design Build Web offers tech-based courses that aim to help digital freelancers and agency owners how to build better WordPress websites.
Dave, the owner of Design Build Web, had a course called Build With Bricks that needed more people signing up for his free masterclass and eventually more people to buy his course.
​
We deployed a simple strategy of a 2 phase funnel wherein we set up a free masterclass campaign focused on getting more registrations and signups and also set up a purchase retargeting campaign which helps remind the masterclass attendees to get their full course. This was all done in Facebook ads.
​
The screenshot below shows one of his best months so far! With only £325.15 spent for his purchase campaign, it generated 29 purchases; amounting to £5,695.99 in revenue. That is a 17X in return! The signup campaign for the masterclass also got 182 registrations with only £6.82 cost per sign up.
30a Luxury RV Resort
Goal: Increase leads for resort booking
30a is a luxurious RV resort based in Florida, USA. They accept bookings for their resort through their website.
​
The challenge was that this was a really niche business. It's not your typical resort. For this campaign, we used Google ads and used a three-campaign strategy that works with each other (PMAX, Branded search, and Generic search) Because this was a niche business, we utilized phrase match to make sure we're not showing the ad for any simple "resort" type search.
​
This resulted in an increase of over 72% in conversions and a 1.18k increase in clicks. We also decreased cost/conversion by $151!
​
​
Resort Condo Project
Goal: Generate leads at less than ฿1000 per lead using FB Ads
This is a resort condo project that offers investment opportunities for serial investors residing both inside and outside Thailand.
​
The challenge was finding high-quality leads. This was achieved by setting up a campaign using the demographics and interest provided and using high-quality creatives that let potential customers know what the product is all about in less than 30 seconds.
​
The key learning here is utilizing the right targeting is not enough especially in social ads. It also requires using high-quality creatives that really secure the audience's attention quickly.
*Other details such as name cannot be disclosed due to prior agreement
Cosmetics Brand
Goal: Increase sales through Google + FB ads campaign/strategy
This is a popular cosmetics brand operating in UK and Australia. They have had experience with a previous digital marketing agency however they were not satisfied with the results; after all, all we want is to maximize the most returns.
We deployed a strategy using Google as the main prospecting platform and using FB for remarketing. We set up PMAX and a search campaign on Google. For FB, we set up a remarketing campaign using video creatives showcasing the results of using this cosmetics brand.
The result generated up to 21x in ROAS from Google and up to 17x in FB.
*Other details such as name cannot be disclosed due to prior agreement
